Author Archives: privacydesk

Marketing is a crucial business function which pushes business growth by enabling sale of products and services. Effective marketing strategies are the biggest determinant of business development and global recognition. The marketing industry has seen a massive boom in the recent years through digitalisation. Since digital marketing is conducted online, it targets prospective audience throughContinue reading “GDPR Compliance: 8 Steps B2B Marketers Need to Take”

A Record of Processing Activities (ROPA) is an internal document. It helps in creating an overall picture of the processing of personal data and is used to demonstrate that the personal data is being processed in accordance with data protection legislation. It is an integral part of demonstrating the organization’s accountability towards data protection andContinue reading “What is a ROPA?”